Guides

Guides to selling wholesale and making catalogs that work

Plain-English, practical articles on line sheets, pricing, terms, photography and taking orders, written for small brands, makers and distributors.

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What is a line sheet? A practical guide with examples

The one document every wholesale buyer asks for, what goes on it, and how to make one buyers can order from.

6 min read

Line sheet vs lookbook vs catalog: which one do you need?
Four sales documents that get mixed up constantly. Here is what each one is for and when to send it.
5 min read
How to create a wholesale price list buyers can actually use
Columns, tiers, units, terms and layout: a step-by-step method for a price list that gets fewer questions and faster orders.
6 min read
How to price products for wholesale: keystone, margin and markup
Keystone, margin versus markup and a cost build-up you can reuse, with worked examples and the formulas behind them.
5 min read
Wholesale terms explained: MOQ, opening orders, net 30 and lead times
MOQ, opening order, net 30, pro forma, ship window, case pack: what each term means and how to set yours.
6 min read
How to share a product catalog on WhatsApp and take orders
PDF or link, broadcast lists, order messages and follow-ups: a practical workflow for selling through WhatsApp.
5 min read
How to make a product catalog PDF (that looks professional)
From spreadsheet to finished PDF: structure, layout, images, page size, file size and the checks to do before you send.
5 min read
Product photography for catalogs on a budget
A phone, a window and a $20 backdrop can carry a whole catalog. Here is the setup, the shot list and the edit.
6 min read

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