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Fashion & accessories · Line Sheet

Jewelry Line Sheet Template

This jewelry line sheet template lists 10 styles from Marlowe & Finch, a fictional brand, in 4 categories (necklaces, earrings, rings and bracelets), starting with Aria Paperclip Chain Necklace, Sol Medallion Pendant and Pearl Drop Lariat. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $16 to $38. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

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Live preview · Marlowe & Finch (fictional)

Sample data

What's in this jewelry line sheet

10 styles (necklaces 3, earrings 3, rings 2, bracelets 2) with style numbers, options and minimums. MSRP averages 2.4x wholesale across the sample. Minimums include 3 units, 2 units and 4 pairs. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
JW-N101Aria Paperclip Chain NecklaceGold fill, Sterling silver · 16 in, 18 in$24.00$58.003 units
JW-N114Sol Medallion PendantGold vermeil · 18 in$32.00$78.003 units
JW-N120Pearl Drop LariatGold fill · Adjustable to 20 in$38.00$92.002 units
JW-E203Luna Huggie HoopsGold vermeil, Sterling silver$18.00$42.004 pairs
JW-E211Ripple Stud SetGold vermeil$16.00$38.004 pairs
JW-E219Celeste Ear ClimberGold vermeil, Sterling silver$22.00$52.003 pairs
JW-R305Stacking Ring TrioGold fill · 5, 6, 7, 8, 9$26.00$64.001 size run
JW-R312Oval Signet RingGold vermeil, Sterling silver · 5, 6, 7, 8, 9$34.00$84.001 size run
JW-B402Figaro Chain BraceletGold fill · 6.5 in + 1 in$20.00$48.003 units
JW-B415Birthstone Bead BraceletGold fill · 12 birthstones$22.00$54.006 assorted

Tips

How to make a great jewelry line sheet

Structuring a jewelry line sheet

Group the sheet by category in the order a counter is merchandised: necklaces, earrings, rings, then bracelets. Give each style one block with the photo, style number, metal, lengths or ring sizes, minimum and the two prices, and keep earrings priced per pair so nobody wonders whether "3 units" means three studs. Put the opening order, reorder minimum and display-card note in one terms box at the foot of every page.

Typical jewelry wholesale terms

Typical demi-fine terms are a $150–$300 opening order, $100 reorders, and 2–6 units per style, with rings sold as a size run (for example one each of sizes 5–9). Keystone pricing is the norm: wholesale at half of MSRP. If you include display cards, earring backs or a counter display with an opening order, say so on the sheet; it often tips a first order.

FAQ

Jewelry line sheet questions

How many jewelry styles should go on one line sheet page?

Six to nine styles per Letter page keeps photos big enough to judge scale and finish. Collections of 40 or more styles read better split by category, with a one-page index of style numbers at the back for quick reorders.

What is a good minimum order for wholesale jewelry?

Most independent jewelry brands ask for a $150–$300 opening order and 2–6 units per style, with lower reorder minimums around $100. Rings are usually sold in size runs. Start low enough that a small boutique can test the line, then raise minimums once reorders are steady.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

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Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.

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