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Beauty & wellness · Line Sheet

Skincare Line Sheet Template

This skincare line sheet template lists 10 styles from Fern & Field Botanicals, a fictional brand, in 6 categories (cleansers, serums, moisturizers and body and more), starting with Oat Milk Cleansing Balm, Green Tea Gel Cleanser and Vitamin C Brightening Serum. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $4 to $20. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

Free to use. No signup needed. Opens with these sample products so you can edit them.

Live preview · Fern & Field Botanicals (fictional)

Sample data

What's in this skincare line sheet

10 styles (cleansers 2, serums 2, moisturizers 2, body 2, lips 1, sets 1) with style numbers, options and minimums. MSRP averages 2.3x wholesale across the sample. Minimums include 6 units, 12 assorted and 4 units. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
FF-C01Oat Milk Cleansing Balm100 ml$14.00$32.006 units
FF-C02Green Tea Gel Cleanser150 ml$12.00$28.006 units
FF-S10Vitamin C Brightening Serum30 ml$20.00$46.006 units
FF-S12Hyaluronic Hydrating Serum30 ml$18.00$42.006 units
FF-M20Barrier Repair Cream50 ml$18.00$40.006 units
FF-M24Rosehip Face Oil30 ml$16.00$38.006 units
FF-B30Whipped Shea Body Butter200 ml$11.00$26.006 units
FF-B34Exfoliating Coffee Scrub250 g$10.00$24.006 units
FF-L40Tinted Lip BalmClear, Rose, Berry$4.00$10.0012 assorted
FF-K50Discovery Set, 5 Minis$16.00$38.004 units

Tips

How to make a great skincare line sheet

Structuring a skincare line sheet

Order a skincare line sheet the way a routine is used: cleanse, treat, moisturize, then body, lips and sets. Each product block carries the size, key ingredients, skin type, case pack, wholesale and MSRP, plus a small icon or note for fragrance-free or vegan where true. Put the tester offer and minimum shelf life in the terms box, because spa and boutique buyers check both before they add anything to the order.

Typical skincare wholesale terms

Skincare commonly wholesales at 50% of retail with minimums of one case (often 6 units) per SKU and a $250–$500 opening order. Many brands include free testers with the opening order and sell testers at cost afterwards. State shelf life and the minimum remaining shelf life on delivery, for example at least 12 months.

What skincare buyers look for

Beauty buyers check compliance before they check price. Be ready with full INCI ingredient lists, batch coding, shelf life (the period-after-opening symbol) and whether products are cruelty-free or vegan. Spas and boutiques also ask about testers, so say whether you supply them and at what cost.

FAQ

Skincare line sheet questions

Should skincare minis and gift sets go on the main line sheet?

Yes, but on their own page after the full sizes. Sets have different case packs and seasonal order-by dates, and grouping them helps buyers plan holiday and travel-size displays separately.

Do I need ingredient lists on a skincare line sheet?

Key ingredients belong on the sheet; the full INCI list can live on a linked product page or an extra page. Spa and pharmacy buyers often ask for it before ordering.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

Make your skincare line sheet now

Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.