Beauty & wellness · Product Catalog

Skincare Product Catalog Template

Use this skincare product catalog template to present the full range: it opens with 10 products from Fern & Field Botanicals, a fictional brand, arranged in 6 sections (cleansers, serums, moisturizers and body and more), with Oat Milk Cleansing Balm, Vitamin C Brightening Serum and Discovery Set, 5 Minis among the featured pieces. Products sit in a clean grid with a photo, name, short description and price that works in print and on a phone. Add your own photos and products, then download a PDF or publish an online catalog with search and categories.

Use this template Product catalog maker

Free to use. No signup needed. Opens with these sample products so you can edit them.

Fern & Field Botanicals

Small-batch botanical skincare

2027 Product Catalog

Bestseller

Oat Milk Cleansing Balm

FF-C01

Melts makeup, rinses clean. Fragrance-free.

$32.00

Green Tea Gel Cleanser

FF-C02

Low-foam gel for combination skin.

$28.00

New

Vitamin C Brightening Serum

FF-S10

Stable vitamin C derivative with ferulic acid.

$46.00

Hyaluronic Hydrating Serum

FF-S12

Multi-weight hyaluronic acid and panthenol.

$42.00

Barrier Repair Cream

FF-M20

Ceramides and squalane for dry skin.

$40.00

Rosehip Face Oil

FF-M24

Cold-pressed rosehip and jojoba.

$38.00

fernandfieldbotanicals.com · hello@fernandfieldbotanicals.com · +1 (555) 014-2290

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Live preview · Fern & Field Botanicals (fictional)

Sample data

What's in this skincare product catalog

10 products across 6 sections (cleansers, serums, moisturizers, body and lips and more), with 3 flagged as bestseller, new and gift to guide a first order. Add your own photos and descriptions, or import products from a spreadsheet.

Sample products included in this template
SKU	Product	Category	Price
FF-C01	Oat Milk Cleansing Balm	Cleansers	$32.00
FF-C02	Green Tea Gel Cleanser	Cleansers	$28.00
FF-S10	Vitamin C Brightening Serum	Serums	$46.00
FF-S12	Hyaluronic Hydrating Serum	Serums	$42.00
FF-M20	Barrier Repair Cream	Moisturizers	$40.00
FF-M24	Rosehip Face Oil	Moisturizers	$38.00
FF-B30	Whipped Shea Body Butter	Body	$26.00
FF-B34	Exfoliating Coffee Scrub	Body	$24.00
FF-L40	Tinted Lip Balm	Lips	$10.00
FF-K50	Discovery Set, 5 Minis	Sets	$38.00

Tips

How to make a great skincare product catalog

Sections and layout for a skincare catalog

A skincare catalog is where you explain the range, so give each section a short opener on what the step does and who it suits. In the grid, pair the pack shot with two lines of copy: the hero ingredient and the result in cosmetic language ("softens", "hydrates"). A one-page routine builder near the front (dry skin, oily skin, sensitive) helps both stockists and their customers pick products.

Photographing skincare products

Shoot every bottle and jar straight on at the same height with labels square to the lens, on white or one pastel. Add a texture shot (a swatch of cream, a drop of oil) for hero products. Wipe fingerprints off glass and use a white card as a reflector so dark bottles do not go black.

FAQ

Skincare product catalog questions

What claims can I make in a skincare catalog?

Stick to cosmetic claims about appearance and feel, such as hydrates or smooths. Avoid words like heals, treats or cures, which can classify a product as a drug, and only use claims like vegan or fragrance-free when they are true.

Should I offer testers to stockists?

If margins allow, yes. A common approach is one free tester per SKU with the opening order and testers at cost afterwards. Print the policy so it is not negotiated every time.

Should I send my catalog as a PDF or a link?

Both. A PDF is best for email attachments, printing and trade shows; an online catalog link is better on phones and WhatsApp because it always shows your latest products and prices, and buyers can send an order from it. CatalogKite gives you both from the same document.

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Make your skincare product catalog now

Open this catalog with the sample products, add your photos, then download a PDF or publish an online catalog.

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