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Candle Product Catalog Template

Use this candle product catalog template to present the full range: it opens with 10 products from Wick & Hollow, a fictional brand, arranged in 6 sections (everyday, holiday, gifts and wax melts and more), with Cedar & Sage 8 oz Tin, Fireside 10 oz Jar and Winter Pine 10 oz Jar among the featured pieces. Products sit in a clean grid with a photo, name, short description and price that works in print and on a phone. Add your own photos and products, then download a PDF or publish an online catalog with search and categories.

Use this template Product catalog maker

Free to use. No signup needed. Opens with these sample products so you can edit them.

Wick & Hollow

Hand-poured soy candles

2027 Product Catalog

Bestseller

Cedar & Sage 8 oz Tin

WH-T08

Soy wax, cotton wick, approx. 40-hour burn.

$20.00

Fig & Black Tea 10 oz Jar

WH-J10

Notes: fig leaf, black tea, cedar. 60-hour burn.

$32.00

Sea Salt & Driftwood 10 oz Jar

WH-J11

Notes: sea salt, sage, driftwood.

$32.00

Amber Glass 16 oz, 3-Wick

WH-J16

Tobacco and vanilla. Wooden lid.

$48.00

Holiday

Fireside 10 oz Jar

WH-H10

Notes: smoked birch, clove, amber.

$32.00

Holiday

Winter Pine 10 oz Jar

WH-H11

Notes: balsam fir, juniper, snow.

$32.00

wickandhollow.com · hello@wickandhollow.com · +1 (555) 014-2290

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Live preview · Wick & Hollow (fictional)

Sample data

What's in this candle product catalog

10 products across 6 sections (everyday, holiday, gifts, wax melts and home fragrance and more), with 4 flagged as bestseller, holiday and new to guide a first order. Add your own photos and descriptions, or import products from a spreadsheet.

Sample products included in this template
SKU	Product	Category	Price
WH-T08	Cedar & Sage 8 oz Tin	Everyday	$20.00
WH-J10	Fig & Black Tea 10 oz Jar	Everyday	$32.00
WH-J11	Sea Salt & Driftwood 10 oz Jar	Everyday	$32.00
WH-J16	Amber Glass 16 oz, 3-Wick	Everyday	$48.00
WH-H10	Fireside 10 oz Jar	Holiday	$32.00
WH-H11	Winter Pine 10 oz Jar	Holiday	$32.00
WH-V03	Votive Trio Gift Box	Gifts	$28.00
WH-W01	Wax Melt Clamshell	Wax melts	$9.00
WH-R10	Reed Diffuser, 100 ml	Home fragrance	$30.00
WH-A01	Brass Wick Trimmer	Accessories	$18.00

Tips

How to make a great candle product catalog

Sections and layout for a candle catalog

A candle catalog sells mood, so group scents by feeling (fresh, cozy, floral, woody) and give each one three scent notes and a one-line scene ("Sunday morning, linen drying in the window"). Show the vessel range once per collection rather than repeating the same jar photo, and add a care page on first burn and wick trimming, which stores pass on to customers.

Photographing candle products

Photograph each vessel lit and unlit on the same surface with the label facing camera. A darker background makes the flame glow; a lighter one shows label design. Keep one lifestyle image per collection, and never let soot or tunneling show.

FAQ

Candle product catalog questions

How should candle scents be described in a catalog?

Use top, middle and base notes in plain words plus a short mood line. Keep descriptions short and consistent so customers can compare scents quickly.

What markup do stores expect on candles?

Keystone (2x) is standard: a candle wholesaling at $14 retails around $28–$32. Many gift shops prefer round MSRPs, so show yours on the line sheet.

Should I send my catalog as a PDF or a link?

Both. A PDF is best for email attachments, printing and trade shows; an online catalog link is better on phones and WhatsApp because it always shows your latest products and prices, and buyers can send an order from it. CatalogKite gives you both from the same document.

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Make your candle product catalog now

Open this catalog with the sample products, add your photos, then download a PDF or publish an online catalog.

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