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Candle Lookbook Template

This candle lookbook template gives each of 10 looks from Wick & Hollow, a fictional label, a large image with the style name and number beside it, so buyers can match every look to your line sheet. The sample opens with Cedar & Sage 8 oz Tin and Fig & Black Tea 10 oz Jar. Swap in your own photography, keep the style numbers identical to your line sheet, and share the lookbook as a PDF or a link.

Free to use. No signup needed. Opens with these sample products so you can edit them.

Live preview · Wick & Hollow (fictional)

Sample data

What's in this candle lookbook

10 looks with style numbers and retail prices from $9 to $48. Replace the sample images with your shoot and keep the style numbers in step with your line sheet.
Sample products included in this template
LookStyle #ColorsRetail
Cedar & Sage 8 oz TinWH-T08$20.00
Fig & Black Tea 10 oz JarWH-J10$32.00
Sea Salt & Driftwood 10 oz JarWH-J11$32.00
Amber Glass 16 oz, 3-WickWH-J16$48.00
Fireside 10 oz JarWH-H10$32.00
Winter Pine 10 oz JarWH-H11$32.00
Votive Trio Gift BoxWH-V03$28.00
Wax Melt ClamshellWH-W01$9.00
Reed Diffuser, 100 mlWH-R10$30.00
Brass Wick TrimmerWH-A01$18.00

Tips

How to make a great candle lookbook

Sequencing a candle lookbook

A candle lookbook works best as a few styled rooms per collection: a lit candle on a bedside table at dusk, a gift stack under a tree, a bathroom shelf with matches and a tray. Shoot some lit and some unlit so the vessel and label read clearly, and keep color palettes per collection consistent. Caption every image with the scent and size so buyers can match it to the line sheet.

What candle buyers look for

Candle buyers shop by scent family and by season. Organize the sheet into scent collections (woody, fresh, gourmand, floral) and a separate Holiday section with its ship dates. Burn time, wax type and vessel size are the next questions, so answer them on every line.

FAQ

Candle lookbook questions

Should candles be lit in lookbook photos?

Some should be, for atmosphere, but alternate with unlit shots so the label and vessel are clear. Lit candles photograph best in low ambient light with a long exposure.

Do lookbooks include prices?

Usually not on every page. A lookbook sells the mood and styling; prices and minimums live on the line sheet. Many brands put style numbers on each look and send the line sheet alongside, or add a compact price index at the back.

Make your candle lookbook now

Open this lookbook with the sample looks, add your own images and share it alongside your line sheet.