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Ceramics Lookbook Template

This ceramics lookbook template gives each of 9 looks from Kiln Street Pottery, a fictional label, a large image with the style name and number beside it, so buyers can match every look to your line sheet. The sample opens with Speckled Mug, 12 oz and Tall Latte Mug, 14 oz and lists colorways for 6 of the looks. Swap in your own photography, keep the style numbers identical to your line sheet, and share the lookbook as a PDF or a link.

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Bestseller

Kiln Street Pottery

2027 Wholesale

Look 01

Speckled Mug, 12 oz

$38.00

Dishwasher and microwave safe.

kilnstreetpottery.com · hello@kilnstreetpottery.com · +1 (555) 014-2290

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Live preview · Kiln Street Pottery (fictional)

Sample data

What's in this ceramics lookbook

9 looks with style numbers and retail prices from $36 to $95. Replace the sample images with your shoot and keep the style numbers in step with your line sheet.

Sample products included in this template
Look	Style #	Colors	Retail
Speckled Mug, 12 oz	KS-M01	Oat, Sage, Charcoal	$38.00
Tall Latte Mug, 14 oz	KS-M02	Oat, Ink	$42.00
Cereal Bowl, 6 in	KS-B01	Oat, Sage	$38.00
Serving Bowl, 10 in	KS-B05	Oat, Charcoal	$95.00
Dinner Plate, 10.5 in	KS-P01	Oat, Sage, Charcoal	$48.00
Side Plate, 8 in	KS-P02	Oat, Sage, Charcoal	$36.00
Bud Vase Trio	KS-V01		$52.00
Planter with Saucer, 6 in	KS-PL01		$58.00
Pouring Pitcher, 32 oz	KS-T01		$80.00

Tips

How to make a great ceramics lookbook

Sequencing a ceramics lookbook

Shoot a ceramics lookbook around the table: morning coffee, a set dinner table, flowers in a vase on a windowsill. Natural side light shows glaze depth and texture far better than flat studio light, and food or flowers in the pieces show scale and purpose. Caption each image with the form and glaze names so buyers can order from the line sheet.

What ceramics buyers look for

Ceramics buyers ask whether pieces are food safe, dishwasher safe and microwave safe, and how much they vary. Handmade variation is a selling point, but say it plainly so a store does not expect identical pieces. Cafés and restaurants buy pottery too; they will want lead times for larger quantities.

FAQ

Ceramics lookbook questions

What light works best for pottery lookbook photos?

Soft side light from a window, with a white card to lift shadows. It brings out glaze texture and color without hot spots, which flat front light tends to cause.

How do potters handle breakage in wholesale shipping?

Most ask the buyer to report breakage with photos within a few days of delivery and then replace or credit the piece. Write the policy on the line sheet.

Do lookbooks include prices?

Usually not on every page. A lookbook sells the mood and styling; prices and minimums live on the line sheet. Many brands put style numbers on each look and send the line sheet alongside, or add a compact price index at the back.

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Open this lookbook with the sample looks, add your own images and share it alongside your line sheet.

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