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Jewelry Lookbook Template

This jewelry lookbook template gives each of 10 looks from Marlowe & Finch, a fictional label, a large image with the style name and number beside it, so buyers can match every look to your line sheet. The sample opens with Aria Paperclip Chain Necklace and Sol Medallion Pendant and lists colorways for 10 of the looks. Swap in your own photography, keep the style numbers identical to your line sheet, and share the lookbook as a PDF or a link.

Free to use. No signup needed. Opens with these sample products so you can edit them.

Live preview · Marlowe & Finch (fictional)

Sample data

What's in this jewelry lookbook

10 looks with style numbers and retail prices from $38 to $92. Replace the sample images with your shoot and keep the style numbers in step with your line sheet.
Sample products included in this template
LookStyle #ColorsRetail
Aria Paperclip Chain NecklaceJW-N101Gold fill, Sterling silver$58.00
Sol Medallion PendantJW-N114Gold vermeil$78.00
Pearl Drop LariatJW-N120Gold fill$92.00
Luna Huggie HoopsJW-E203Gold vermeil, Sterling silver$42.00
Ripple Stud SetJW-E211Gold vermeil$38.00
Celeste Ear ClimberJW-E219Gold vermeil, Sterling silver$52.00
Stacking Ring TrioJW-R305Gold fill$64.00
Oval Signet RingJW-R312Gold vermeil, Sterling silver$84.00
Figaro Chain BraceletJW-B402Gold fill$48.00
Birthstone Bead BraceletJW-B415Gold fill$54.00

Tips

How to make a great jewelry lookbook

Sequencing a jewelry lookbook

Sequence a jewelry lookbook like a styling story rather than a stock list: open with a close crop of a layered neck stack, follow with ear stacks and rings on hands, then a few full-outfit images that show scale. Caption each spread with the style numbers worn, in the same order they appear, so a buyer can turn straight to the line sheet and price the look.

What jewelry buyers look for

Boutique and gift-shop buyers judge jewelry on three things before they look at price: how the piece photographs at actual size, what metal it is, and whether it will tarnish. Spell out the metal on every line (14k gold-filled, gold vermeil over sterling, solid 14k, brass with 18k plating) because "gold" on its own reads as a warning sign. Most stockists build a display around 12 to 20 pieces, so group the sheet into collections they can buy as a set.

FAQ

Jewelry lookbook questions

Do I need a model for a jewelry lookbook?

It helps for scale, but you can shoot hands, ears and necklines without a full model. Keep the same skin-tone range, light and crop across the book so pieces look consistent, and mix in a few flat lays of stacked pieces.

Do lookbooks include prices?

Usually not on every page. A lookbook sells the mood and styling; prices and minimums live on the line sheet. Many brands put style numbers on each look and send the line sheet alongside, or add a compact price index at the back.

Make your jewelry lookbook now

Open this lookbook with the sample looks, add your own images and share it alongside your line sheet.