Fashion & accessories · Lookbook

Eyewear Lookbook Template

This eyewear lookbook template gives each of 9 looks from Halden Optics, a fictional label, a large image with the style name and number beside it, so buyers can match every look to your line sheet. The sample opens with Wren Round Sunglasses and Kane Square Sunglasses and lists colorways for 8 of the looks. Swap in your own photography, keep the style numbers identical to your line sheet, and share the lookbook as a PDF or a link.

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Bestseller

Halden Optics

2027 Collection

Look 01

Wren Round Sunglasses

$95.00

Italian acetate, polarized UV400 lenses. 48-22-145.

haldenoptics.com · hello@haldenoptics.com · +1 (555) 014-2290

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Live preview · Halden Optics (fictional)

Sample data

What's in this eyewear lookbook

9 looks with style numbers and retail prices from $15 to $160. Replace the sample images with your shoot and keep the style numbers in step with your line sheet.

Sample products included in this template
Look	Style #	Colors	Retail
Wren Round Sunglasses	HO-S01	Tortoise, Black, Honey	$95.00
Kane Square Sunglasses	HO-S02	Black, Crystal Smoke	$98.00
Ivy Cat-Eye Sunglasses	HO-S03	Tortoise, Blush	$98.00
Titanium Aviator	HO-S07	Gold, Gunmetal	$160.00
Ellis Optical Frame	HO-O11	Tortoise, Black, Clear	$115.00
Harper Optical Frame	HO-O12	Honey, Navy	$115.00
Classic Readers	HO-R20	Tortoise, Black	$24.00
Vegan Leather Case	HO-A30	Tan, Black	$15.00
Counter Display, 12 Frames	HO-D40		—

Tips

How to make a great eyewear lookbook

Sequencing a eyewear lookbook

Build the eyewear lookbook around faces and light: bright outdoor sun for sunglasses, softer interiors for optical frames. Vary face shapes and skin tones so stores can picture their customers wearing the frames, and keep reflections under control so the lens tints read correctly. Caption with frame name, number, color and lens, and close with a grid of every frame shot flat.

What eyewear buyers look for

Optical shops and boutiques both buy eyewear but ask different questions. Boutiques want UV protection, lens type and whether frames come with a case; optical stores want eye size, bridge, temple length and whether frames are Rx-able. Answer both on one sheet and you avoid two rounds of email.

FAQ

Eyewear lookbook questions

How do I avoid glare in eyewear lookbook photos?

Tilt the frames slightly down, shoot in open shade or diffused window light, and use a dark card to block reflections. Polarized lenses also photograph differently depending on the camera angle.

How should I list lens options?

Put lens options in the variants field (for example Polarized grey, Polarized brown) and give each combination its own SKU suffix if prices differ.

Do lookbooks include prices?

Usually not on every page. A lookbook sells the mood and styling; prices and minimums live on the line sheet. Many brands put style numbers on each look and send the line sheet alongside, or add a compact price index at the back.

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Make your eyewear lookbook now

Open this lookbook with the sample looks, add your own images and share it alongside your line sheet.

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