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Fashion & accessories · Line Sheet

Watch Line Sheet Template

This watch line sheet template lists 9 styles from Brightwater Watch Co., a fictional brand, in 4 categories (automatic, quartz, straps and accessories), starting with Harbor Automatic 40 mm, Field Automatic 38 mm and Diver Automatic 42 mm. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $8 to $300. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

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Live preview · Brightwater Watch Co. (fictional)

Sample data

What's in this watch line sheet

9 styles (automatic 3, quartz 2, straps 2, accessories 2) with style numbers, options and minimums. MSRP averages 2.4x wholesale across the sample. Minimums include 1 unit, 2 units and 6 assorted. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
BW-A100Harbor Automatic 40 mmNavy dial, Black dial · Steel bracelet, Leather strap$260.00$595.001 unit
BW-A120Field Automatic 38 mmCream dial, Olive dial$220.00$495.001 unit
BW-A150Diver Automatic 42 mmBlack, Teal$300.00$695.001 unit
BW-Q200Minimal Quartz 36 mmWhite/Gold, Black/Steel$68.00$165.002 units
BW-Q240Chronograph Quartz 41 mmPanda, Blue$96.00$225.002 units
BW-S300Italian Leather Strap 20 mmTan, Dark brown, Black$18.00$45.006 assorted
BW-S320Nylon NATO Strap 20 mmOlive, Navy stripe, Grey$8.00$22.0012 assorted
BW-X400Leather Watch Roll, 3 Slots$28.00$70.002 units
BW-X420Single Watch Winder$70.00$175.001 unit

Tips

How to make a great watch line sheet

Structuring a watch line sheet

Lay out a watch line sheet by family (automatic, quartz, straps, accessories) with one reference per block. Show the dial straight on at roughly true size, then list reference number, case diameter and thickness, movement, water resistance, crystal, strap or bracelet, minimum and both prices. Strap options belong as a separate page with their lug widths, since jewelers reorder straps far more often than watches.

Typical watch wholesale terms

Watches usually wholesale at 40–50% of retail with lower minimums than fashion accessories: one or two pieces per reference and a $1,000+ opening order. Jewelers may ask for memo (consignment) on higher-priced references; decide whether you offer memo and on what terms, and print it, rather than negotiating case by case.

FAQ

Watch line sheet questions

What specs must a watch line sheet include?

Reference number, movement, case size and material, water resistance, crystal, strap or bracelet, warranty length, wholesale and MSRP. Jewelers also look for whether you offer servicing and memo terms.

Should a watch line sheet show MAP pricing?

If you enforce a minimum advertised price, yes: list MSRP and MAP side by side and point to your MAP policy. It reassures independent retailers that online sellers will not undercut them.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

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Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.

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