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Plant Nursery Product Catalog Template

Use this plant nursery product catalog template to present the full range: it opens with 10 products from Greenhaven Nursery, a fictional brand, arranged in 6 sections (shrubs, perennials, grasses and trees and more), with Hydrangea arborescens 'Annabelle' and Monstera deliciosa among the featured pieces. Products sit in a clean grid with a photo, name, short description and price that works in print and on a phone. Add your own photos and products, then download a PDF or publish an online catalog with search and categories.

Free to use. No signup needed. Opens with these sample products so you can edit them.

Live preview · Greenhaven Nursery (fictional)

Sample data

What's in this plant nursery product catalog

10 products across 6 sections (shrubs, perennials, grasses, trees and houseplants and more), with 2 flagged as bestseller and new to guide a first order. Add your own photos and descriptions, or import products from a spreadsheet.
Sample products included in this template
SKUProductCategoryPrice
GN-SH01Hydrangea arborescens 'Annabelle'Shrubs$14.50
GN-SH04Buxus 'Green Velvet' (Boxwood)Shrubs$12.00
GN-PR01Lavandula 'Hidcote' (Lavender)Perennials$4.25
GN-PR04Echinacea 'PowWow White'Perennials$4.50
GN-GR01Festuca glauca (Blue Fescue)Grasses$3.75
GN-TR01Acer palmatum 'Bloodgood' (Japanese Maple)Trees$68.00
GN-TR04Amelanchier (Serviceberry)Trees$85.00
GN-HP01Monstera deliciosaHouseplants$9.00
GN-HP04Dracaena trifasciata (Snake Plant)Houseplants$7.00
GN-ED01Vaccinium 'Bluecrop' (Blueberry)Edibles$11.00

Tips

How to make a great plant nursery product catalog

Sections and layout for a plant nursery catalog

A nursery catalog is a planting guide as much as a sales document: give each plant its mature size, sun and water needs, hardiness zone and bloom time, with a photo in flower or full leaf. Organize by plant type or by use (hedging, ground cover, pollinator, shade), and add a page of plant combinations that landscapers can specify together.

Photographing plant nursery products

Photograph plants at their best, in flower or full leaf, in the actual container sold, against a plain background. A photo of a full tray or rack helps landscapers picture quantities. Replace photos when stock looks different from the image.

What plant nursery buyers look for

Garden centers and landscapers buy from availability lists: what is ready now, in what container size, at what price and how many are on hand. Send an updated list weekly in peak season. Use botanical names with the cultivar in single quotes, and container sizes buyers recognize (#1, #3, 6-inch pot).

FAQ

Plant Nursery product catalog questions

What growing information belongs in a nursery catalog?

Mature height and spread, sun and water needs, hardiness zone, bloom time and any notes such as deer resistance or pollinator value.

What do #1 and #3 container sizes mean?

They are trade container classes roughly equivalent to 1-gallon and 3-gallon pots. Use the sizes your buyers recognize and keep them consistent.

Should I send my catalog as a PDF or a link?

Both. A PDF is best for email attachments, printing and trade shows; an online catalog link is better on phones and WhatsApp because it always shows your latest products and prices, and buyers can send an order from it. CatalogKite gives you both from the same document.

Make your plant nursery product catalog now

Open this catalog with the sample products, add your photos, then download a PDF or publish an online catalog.