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Florist Product Catalog Template

Use this florist product catalog template to present the full range: it opens with 9 products from Bloom Theory Floral, a fictional brand, arranged in 5 sections (arrangements, standing orders, events and plants and more), with Seasonal Vase Arrangement, Medium and Low Garden-Style Centerpiece among the featured pieces. Products sit in a clean grid with a photo, name, short description and price that works in print and on a phone. Add your own photos and products, then download a PDF or publish an online catalog with search and categories.

Use this template Product catalog maker

Free to use. No signup needed. Opens with these sample products so you can edit them.

Bloom Theory Floral

Seasonal arrangements and event florals

2027 Product Catalog

Bestseller

Seasonal Vase Arrangement, Medium

BT-AR01

About 14 in tall in a glass vase.

$65.00

Seasonal Vase Arrangement, Large

BT-AR02

About 20 in tall, ceramic vessel.

$95.00

Bud Vase Trio

BT-AR05

Three single-stem bud vases.

$38.00

Lobby Arrangement, Weekly

BT-WK01

Large statement piece; vase swap included.

$145.00

Restaurant Table Buds, 10

BT-WK05

Ten bud vases refreshed weekly.

$90.00

Bridal Bouquet

BT-EV01

Hand-tied, garden style. Seasonal blooms.

$185.00

bloomtheoryfloral.com · hello@bloomtheoryfloral.com · +1 (555) 014-2290

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Live preview · Bloom Theory Floral (fictional)

Sample data

What's in this florist product catalog

9 products across 5 sections (arrangements, standing orders, events, plants and dried), with 2 flagged as bestseller and new to guide a first order. Add your own photos and descriptions, or import products from a spreadsheet.

Sample products included in this template
SKU	Product	Category	Price
BT-AR01	Seasonal Vase Arrangement, Medium	Arrangements	$65.00
BT-AR02	Seasonal Vase Arrangement, Large	Arrangements	$95.00
BT-AR05	Bud Vase Trio	Arrangements	$38.00
BT-WK01	Lobby Arrangement, Weekly	Standing orders	$145.00
BT-WK05	Restaurant Table Buds, 10	Standing orders	$90.00
BT-EV01	Bridal Bouquet	Events	$185.00
BT-EV04	Low Garden-Style Centerpiece	Events	$85.00
BT-PL01	Orchid in Ceramic Pot	Plants	$58.00
BT-DR01	Dried Flower Bundle	Dried	$32.00

Tips

How to make a great florist product catalog

Sections and layout for a florist catalog

A florist catalog should show real work: arrangements by style (garden, modern, minimal) and by occasion, each with a price range and size. For corporate clients, add a page on standing orders and reception pieces, and for events, a page of personal flowers and centerpieces. Note seasonal availability so expectations are realistic.

Photographing florist products

Photograph each arrangement at eye level against a neutral wall in soft daylight, plus top-down for low centerpieces. Shoot pieces next to a familiar object to show scale. Use only your own work; clients spot stock imagery.

FAQ

Florist product catalog questions

Should a florist catalog show exact arrangements?

Show real past work as examples of style, and say that flowers vary by season. Customers buy the style and size, not the exact stems.

How do florists price corporate standing orders?

Usually a fixed price per arrangement per week covering flowers, labor, vase swaps and delivery, with seasonal substitutions allowed. Invoice monthly to keep admin light.

Should I send my catalog as a PDF or a link?

Both. A PDF is best for email attachments, printing and trade shows; an online catalog link is better on phones and WhatsApp because it always shows your latest products and prices, and buyers can send an order from it. CatalogKite gives you both from the same document.

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Make your florist product catalog now

Open this catalog with the sample products, add your photos, then download a PDF or publish an online catalog.

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