Garden, sport & tech · Lookbook
Florist Lookbook Template
This florist lookbook template gives each of 9 looks from Bloom Theory Floral, a fictional label, a large image with the style name and number beside it, so buyers can match every look to your line sheet. The sample opens with Seasonal Vase Arrangement, Medium and Seasonal Vase Arrangement, Large. Swap in your own photography, keep the style numbers identical to your line sheet, and share the lookbook as a PDF or a link.
Free to use. No signup needed. Opens with these sample products so you can edit them.
Live preview · Bloom Theory Floral (fictional)
Sample data
What's in this florist lookbook
| Look | Style # | Colors | Retail |
|---|---|---|---|
| Seasonal Vase Arrangement, Medium | BT-AR01 | $65.00 | |
| Seasonal Vase Arrangement, Large | BT-AR02 | $95.00 | |
| Bud Vase Trio | BT-AR05 | $38.00 | |
| Lobby Arrangement, Weekly | BT-WK01 | $145.00 | |
| Restaurant Table Buds, 10 | BT-WK05 | $90.00 | |
| Bridal Bouquet | BT-EV01 | $185.00 | |
| Low Garden-Style Centerpiece | BT-EV04 | $85.00 | |
| Orchid in Ceramic Pot | BT-PL01 | $58.00 | |
| Dried Flower Bundle | BT-DR01 | $32.00 |
Tips
How to make a great florist lookbook
Sequencing a florist lookbook
A florist lookbook is a portfolio for weddings and events, organized by palette or style rather than by product. Show full tablescapes and ceremony pieces, then details such as bouquets and boutonnieres. Caption with flowers used and the season, so couples and planners can see what is possible in their month.
What florist buyers look for
Corporate clients, hotels, restaurants and event planners buy flowers on standing orders and want predictability: size, style, delivery day and price per week. Event planners want a menu of pieces with prices or ranges. Seasonal substitutions are normal, so state your substitution policy clearly.
FAQ
Florist lookbook questions
How should a wedding florist organize a lookbook?
Should florists send a lookbook?
Do lookbooks include prices?
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Make your florist lookbook now
Open this lookbook with the sample looks, add your own images and share it alongside your line sheet.