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Craft Beer Product Catalog Template

Use this craft beer product catalog template to present the full range: it opens with 10 products from Copperline Brewing, a fictional brand, arranged in 5 sections (core, seasonal, draft and non-alcoholic and more), with Hazy IPA, 4-Pack 16 oz, Session Sour, 4-Pack 16 oz and Oktoberfest Märzen, 6-Pack among the featured pieces. Products sit in a clean grid with a photo, name, short description and price that works in print and on a phone. Add your own photos and products, then download a PDF or publish an online catalog with search and categories.

Free to use. No signup needed. Opens with these sample products so you can edit them.

Live preview · Copperline Brewing (fictional)

Sample data

What's in this craft beer product catalog

10 products across 5 sections (core, seasonal, draft, non-alcoholic and merchandise), with 3 flagged as bestseller, new and seasonal to guide a first order. Add your own photos and descriptions, or import products from a spreadsheet.
Sample products included in this template
SKUProductCategoryPrice
CB-C01Hazy IPA, 4-Pack 16 ozCore$14.99
CB-C02West Coast Pilsner, 6-Pack 12 ozCore$12.99
CB-C03Amber Ale, 6-Pack 12 ozCore$11.99
CB-C04Session Sour, 4-Pack 16 ozCore$15.99
CB-S01Oktoberfest Märzen, 6-PackSeasonal$12.99
CB-S02Imperial Stout, 4-Pack 16 ozSeasonal$19.99
CB-K01Hazy IPA, 1/6 bbl KegDraft$98.00
CB-K02West Coast Pilsner, 1/2 bbl KegDraft$185.00
CB-NA01Hop Water, 6-PackNon-alcoholic$10.99
CB-MR01Branded Pint GlassesMerchandise$48.00

Tips

How to make a great craft beer product catalog

Sections and layout for a craft beer catalog

A brewery catalog is your full portfolio: core range, seasonals, collaborations and merchandise. Give each beer its label art, style, ABV and a short note on flavor and food pairing, and organize by style or availability. A page on draft service (keg sizes, tap handles, line cleaning) supports bar and restaurant accounts.

Photographing craft beer products

Photograph cans in a straight line-up at eye level, plus a poured glass for color and head. Wipe condensation off for pack shots and save it for lifestyle images. Keep can art square to the camera so it reads at small sizes.

FAQ

Craft Beer product catalog questions

Should a brewery catalog include food pairings?

A short pairing line per beer helps restaurants put it on the menu and helps shops recommend it. Keep pairings simple and specific.

Can a brewery sell directly to bars and shops?

It depends on the jurisdiction. In the US, many states require a licensed distributor and some allow limited self-distribution. Check local rules before sending a direct price list.

Should I send my catalog as a PDF or a link?

Both. A PDF is best for email attachments, printing and trade shows; an online catalog link is better on phones and WhatsApp because it always shows your latest products and prices, and buyers can send an order from it. CatalogKite gives you both from the same document.

Make your craft beer product catalog now

Open this catalog with the sample products, add your photos, then download a PDF or publish an online catalog.