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Gifts, paper & kids · Line Sheet

Greeting Card Line Sheet Template

This greeting card line sheet template lists 10 styles from Little Post Card Co., a fictional brand, in 8 categories (birthday, love, thank you and sympathy and more), starting with Another Lap Around the Sun, Cake Is Always the Answer and You Are My Favorite Person. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $2.50 to $84. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

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Live preview · Little Post Card Co. (fictional)

Sample data

What's in this greeting card line sheet

10 styles (birthday 2, love 1, thank you 1, sympathy 1, baby 1, wedding 1, holiday 2, assortments 1) with style numbers, options and minimums. MSRP averages 2.4x wholesale across the sample. Minimums include 6 per design, 4 boxes and 1 pack. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
LP-BD01Another Lap Around the Sun$2.50$6.006 per design
LP-BD04Cake Is Always the Answer$2.50$6.006 per design
LP-LV01You Are My Favorite Person$2.50$6.006 per design
LP-TY01Thank You, Boxed Set of 8$9.00$22.004 boxes
LP-SY01Thinking of You$2.50$6.006 per design
LP-BB01Welcome, Little One$2.50$6.006 per design
LP-WD01Happily Ever After$2.75$6.506 per design
LP-HL01Season's Greetings, Boxed Set of 8$9.50$24.004 boxes
LP-HL04Merry Everything$2.50$6.006 per design
LP-AS01Everyday Starter Pack$84.00$216.001 pack

Tips

How to make a great greeting card line sheet

Structuring a greeting card line sheet

On a greeting card line sheet, show each design at the size it will sit on a spinner, with its code, occasion, inside message (or blank) and finish such as foil or letterpress. Pack minimums of 6 per design and the price per card go on every block. Box sets and assortments go on their own page, with the number of cards and envelopes per box.

Typical greeting card wholesale terms

Greeting cards usually sell at $2.25–$3 wholesale for a $5–$7 retail card, in multiples of 6 per design, with a $100–$150 opening order. Many publishers offer an assorted starter pack. Holiday cards are prebooked in summer.

What greeting card buyers look for

Card buyers plan by occasion and season. Organize the sheet into everyday occasions (birthday, love, thanks, sympathy, baby, wedding) and holiday, and give each card a short code buyers can write on an order. They also want the printing method, paper, envelope color and whether cards come sleeved.

FAQ

Greeting Card line sheet questions

Should I show the inside message on a card line sheet?

Yes, as a short line under the design or "blank inside". Buyers choose cards for their customers' needs, and the message often decides it.

How should I organize a greeting card line sheet?

By occasion, with bestsellers first in each section, plus a separate Holiday section with order deadlines.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

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Make your greeting card line sheet now

Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.

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