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Gifts, paper & kids · Line Sheet

Toy Line Sheet Template

This toy line sheet template lists 10 styles from Little Acorn Toys, a fictional brand, in 8 categories (wooden toys, plush, puzzles and baby and more), starting with Rainbow Stacker, 7 Pieces, Wooden Train Set, 20 Pieces and Organic Cotton Bunny. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $5 to $28. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

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Live preview · Little Acorn Toys (fictional)

Sample data

What's in this toy line sheet

10 styles (wooden toys 2, plush 1, puzzles 1, baby 2, pretend play 1, outdoor 1, craft 1, games 1) with style numbers, options and minimums. MSRP averages 2.3x wholesale across the sample. Minimums include 4 units, 2 units and 6 units. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
LA-WD01Rainbow Stacker, 7 Pieces$16.00$38.004 units
LA-WD05Wooden Train Set, 20 Pieces$28.00$64.002 units
LA-PL01Organic Cotton BunnyOat, Sage$12.00$28.004 units
LA-PZ01Floor Puzzle, 24 Pieces$10.00$24.004 units
LA-BB01Silicone Teether Ring$5.00$12.006 units
LA-BB05Wooden Rattle$6.00$14.006 units
LA-PP01Play Kitchen Utensil Set$14.00$32.004 units
LA-OD01Bucket & Spade Set$9.00$20.006 units
LA-CR01Beeswax Crayons, 8 Colors$6.00$14.006 units
LA-GM01Memory Match Game$9.00$22.004 units

Tips

How to make a great toy line sheet

Structuring a toy line sheet

On a toy line sheet, show each toy with its packaging and the toy out of the box, then list age grade, safety standards met, dimensions, materials, case pack and both prices. Group by category and age (baby, toddler, preschool, older kids), and flag holiday gift items with an order-by date. Retailers also need to know whether a toy needs batteries.

Typical toy wholesale terms

Toys typically wholesale at keystone with minimums of 2–6 per item and a $200–$400 opening order. Q4 is the big season, so publish holiday deadlines and offer free freight above a threshold to encourage larger orders. State whether you offer specialty-store exclusives.

What toy buyers look for

Toy buyers check safety and age grading before anything else. Every product needs its age range and the standards it is tested to (for example ASTM F963 and CPSIA in the US, EN 71 with the CE or UKCA mark in Europe and the UK). Gift shops also ask about packaging: boxed, hang-tag or open.

FAQ

Toy line sheet questions

Should a toy line sheet show packaging?

Yes. Toy stores merchandise in the box, so the package photo matters as much as the toy. Show both, with box dimensions for shelf planning.

What safety information should a toy line sheet include?

Age grading and the standards each item is tested to, for example ASTM F963 and CPSIA for the US, or EN 71 with the CE or UKCA mark for Europe and the UK. Buyers will ask for test reports.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

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Make your toy line sheet now

Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.

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