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Gifts, paper & kids · Line Sheet

Stationery Line Sheet Template

This stationery line sheet template lists 10 styles from Paper Lantern Press, a fictional brand, in 5 categories (notebooks, planners, desk and writing and more), starting with Lay-Flat Notebook A5, Dot Grid, Pocket Notebook Trio and Undated Weekly Planner. Each style shows its number, wholesale price and MSRP, plus colors, sizes and minimums where they apply, and the order terms print at the foot of the page. Wholesale prices in the sample run from $2 to $14. Replace the styles with your own or import a spreadsheet, then send buyers a PDF or a link they can order from.

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Live preview · Paper Lantern Press (fictional)

Sample data

What's in this stationery line sheet

10 styles (notebooks 2, planners 2, desk 2, writing 2, paper goods 2) with style numbers, options and minimums. MSRP averages 2.4x wholesale across the sample. Minimums include 6 per color, 6 sets and 4 units. Replace them with your styles in the editor, or import a spreadsheet.
Sample products included in this template
Style #ProductOptionsWholesaleMSRPMin.
PL-NB01Lay-Flat Notebook A5, Dot GridInk, Clay, Moss$9.00$22.006 per color
PL-NB05Pocket Notebook Trio$6.00$15.006 sets
PL-PL01Undated Weekly PlannerSand, Navy$14.00$34.004 units
PL-CL012028 Wall Calendar$11.00$26.004 units
PL-DK01Sticky Note Set$4.00$10.0012 units
PL-DK04Letterpress Notepad A6$5.00$12.006 units
PL-WR01Brass Ballpoint Pen$12.00$28.006 units
PL-WR04Gel Pen Set of 5$5.00$12.006 sets
PL-ST01Botanical Sticker Sheet$2.00$5.0012 units
PL-ST05Washi Tape Set of 3$4.00$10.0012 sets

Tips

How to make a great stationery line sheet

Structuring a stationery line sheet

Organize a stationery line sheet by product family (notebooks, planners, desk, writing, paper goods) and show colorways under one photo. Each item lists size, page count and ruling, paper weight, binding, pack size, UPC and both prices. Dated products such as planners and calendars go on their own page with the order-by date, since stores order them on a different calendar.

Typical stationery wholesale terms

Stationery generally sells at keystone with minimums of 6 or 12 per design and a $150 opening order. Dated products (calendars, planners) need an order window and a sell-through date. Many stores ask for UPCs, and some for spinner racks or display shippers.

What stationery buyers look for

Stationery buyers in gift shops and bookstores want dimensions, paper weight and ruling at a glance, and they buy in tidy multiples. Show each item's size (A5 or 5.5 x 8.5 in), page count and paper weight in gsm, and group by product type so a buyer can fill a fixture.

FAQ

Stationery line sheet questions

What details matter most for notebooks on a line sheet?

Size, page count, ruling (lined, dot, blank), paper weight in gsm, binding and cover material. Stores compare notebooks on these before price.

When do stores order calendars and planners?

Usually in spring and summer for the following year, with delivery by early fall. Print order and ship dates for dated products on your line sheet.

Should a line sheet show retail prices?

Show both: the wholesale price is what the buyer pays you, and the MSRP (suggested retail price) tells them their margin at a glance. Most boutiques expect at least a 2x markup, so a sheet with both numbers answers their first question before they have to email you.

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Make your stationery line sheet now

Open this line sheet with the sample styles, swap in your own and send buyers a PDF or a link they can order from.

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